Although this will always be and remain an important part of our brand, we are now transforming into a lifestyle brand. We see our unique opportunity in the fact that we recognize ourselves in our community. We can understand their struggles because they’re ours too. We’re here to encourage people to understand and accept their range of emotions, because we think life is a journey of self-discovery.

We want to achieve all this trough events and collaborations. All within our landscape where there is no hierarchy, but only an atmosphere of sharing and learning all from one another.